FREDDY LIM
About Me Upcoming Research Teaching
portrait

Hello! I am an Assistant Professor of Information Systems and Analytics at the National University of Singapore, School of Computing.

I am interested in data driven and practice oriented research. In my current research, I analyze data from firms to understand how consumers behave on digital platforms and interact with digital currency, and derive recommendations to optimize firm operations. Methodologically, I employ econometrics, Bayesian modeling, and machine learning techniques through structural and reduced form modeling.

Prior to joining academia, I worked across the banking and aerospace industries in various quantitative positions. Please feel free to reach out!


freddy [at] nus.edu.sg     CV     LinkedIn    

UPCOMING TALKS

INFORMS (SEATTLE)

Points Plus Money: Uncovering the Impact of Mixed Currency Payments
23 October 2024, 8:00 AM, Summit 338

RESEARCH

ACADEMIC PUBLICATIONS

Lim F, Chun SY, Satopää V (2024) Loyalty Currency and Mental Accounting: Do Consumers Treat Points Like Money?
Manufacturing & Service Operations Management, Articles in Advance
abstract   journal   paper  

PRACTITIONER ARTICLES

Chun SY, Lim F, Satopää V (2024) Consumers Spend Loyalty Points and Cash Differently.
Harvard Business Review, Digital Article
article  

IN PROGRESS

Mixed Currency Payments and Algorithmic Pricing.

Loyalty Points Purchase and Consumer Point Usage Behaviors.

TEACHING

NUS

Risk Analytics for Financial Services (BT4016), BSc Business Analytics
Instructor (Upcoming Jan 2025)

INSEAD

Data Science for Business, MBA
Tutorial instructor (May 2023)

Uncertainty, Data and Judgment, Executive MBA & MBA
Tutorial instructor (Jan 2024, Jan 2022, Sep 2021, Jan 2021, Sep 2020, Sep 2019)